Interactive Maven*

*A 'maven' is a trusted expert in a particular field, who seeks to pass knowledge on to others. The word comes from Hebrew 'mevin' and Yiddish 'meyvn', which means 'understand'.

Over the years the people behind Interactive Maven (IM) have gathered a lot of knowledge which we would love to share. We provide you with expertise in every area throughout the entire interactive media process: setting up a solid media plan, media buying, adserving, optimizing and reporting.

Interactive Maven was founded due to a growing need for assistance in different areas of the media process. Some companies have a very strong media planning/buying team, but less in-house knowledge of media adserving and reporting. Other companie's emphasis is of the exact opposite. Interactive Maven can 'jump-in' and provide expertise in all areas where needed - flexibility is key! We are here to help you expand your business.

Interactive Maven has a large in-house knowledge base. To ensure unlimited capacity to serve each and every of our clients, we sometimes also rely on various partners who share our business philosophy. Naturally we review all the work that is done through partners and we take full responsibility for the quality of service provided.

Triple Ad, a purely trafficking agency focusing on the technical side of the business, changed it's name to Interactive Maven in order to offer a broader line of services. The Triple Ad brand will however still be used alongside Interactive Maven.

1965, from Yiddish meyvn, one who understands.Online Etymology Dictionary

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